Maximize your ROI through Marketing Automation Software

The right marketing strategy, coupled with the right technology can work wonders for your business. See how you can immensely benefit by using the right Marketing Automation Software.

Marketing is the most critical factor in any business, as it is used to attract attention and create interest in a product or service, thereby making people interested to buy that product or service. Till some time ago, marketing was conducted by conventional modes, but now with the advent of digital media, the concepts of this industry have considerably changed. To manage newer forms of marketing activities, organizations are using marketing automation software to maximize their returns, as well as to monitor results of their strategies and plans.

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Cloud CRM in India Has Pandered to The Essence of the Masses

The cloud CRM in India means Customer relationship management technology where the CRM software and customer data of the organization lives in cloud and is delivered to end-users via internet. 

The Cloud CRM in India is the most rapidly growing component. Most of the MNCs in India have availed its service. In this the support-focused applications typically include dashboards similar to those for sales; besides this the ability to measure and analyze the timelines, service quality, frequency of various issues and agent performance. Nowadays owing to the approach of the CRM the companies no longer regard the service, marketing and sales as separate entities. Departments within the enterprises, especially the large enterprises ought to function with collaboration. Several CRM vendors offer Web-based tools and software as the services are accessed via a secure Internet connection and are displayed in the Web browser. Such applications are sold as the subscriptions to customers who do not wish to invest in purchasing and maintaining IT hardware. An important trend which is given the relevance nowadays is the vendor relationship management. Since the vendor is mostly ignored as far as the CRM is concerned. It is assumed in the future that the VRM will be integrated part of CRM. Moreover, the VRM will evolve as a new significant facet in the software industry. Many companies have applied for this and they have been ideally communicating with the end users.

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5 Advantages of Marketing Automation Software

Marketing Automation Software helps companies streamline, automate, and measure their marketing activities, for increasing their efficiency and growing business faster. Read to know the advantages of this latest technological advancement.

The advancement in the field of Information Technology in the last one decade has impacted every aspect of our lives in one way or the other. It has provided immense benefits to manufacturers, marketers as well as consumers. With an increased access to information, the buyers have been empowered to search online, read reviews, and seek social referrals before buying a product or service. It is in this regard that marketers go in for Marketing Automation Software to strike a chord 

with the prospective buyers.

A few years ago, the marketing of a company was generally managed by simple tools like E-mails, Word, Excel etc, but as the businesses grew it was no more possible to conduct marketing activities with these tools. Hence, came into existence Marketing Automation Software, which streamlined marketing right from lead generation to nurturing to closure, along with measuring the ROI of a business. Many companies have come up with software for marketing automation, by offering various time and cost saving solutions. A good marketing software benefits the enterprise in the following ways:

Creating and Managing Campaigns

Through the automation software, marketing campaigns can be created and managed across all channels. Such campaigns help build stronger relationships with the audience, resulting in a better brand building with prospective customers. Each communication can be made personal and the prospects can be reached through every major channel.

Running E-mail Campaigns

E-mails have emerged as one of the most effective mediums to reach prospective customers. With marketing automation system, one can seamlessly create and send mails to existing as well as potential customers. The e-mails can be scheduled to be sent at various time intervals. The software also provides intelligence reports on open rates, bounces, click rates, etc.

SalezShark's Co-founder @ajay_chauhan on how the Relationship Cloud will disrupt the traditional #CRM space! pic.twitter.com/wqIW8rUbEW

— SalezShark (@SalezShark) July 31, 2015

Lead Capture and Management

In response to the various campaigns, leads are received through a number of channels and platforms like the website, social media, web forms, chat, e-mail, phone calls etc. The automation systems integrate all the incoming leads directly into your CRM, ensuring that no leads are missed out. The leads are stored in the database with all information relating to their mode of enquiry, time and date of lead, and the information sought by the customer. Auto generated responses can also be managed by the system through an in-built auto responder.

Effective Social Media  Campaigns

Social media campaigns on Facebook, twitter etc can be conducted effectively to reach prospective customers, as well as generate leads through these channels. All such campaigns can be launched through a common platform, eliminating the hassle of running these campaigns through individual accounts, thus saving a lot of time and efforts.

Getting Insights on Marketing Efforts

Since all marketing activities are managed through a single platform, and the results are also delivered to the same platform, the marketing team gets an accurate idea of performance of various marketing campaigns. These intelligence reports can be used to measure the efficacy of campaigns and tweak them wherever needed.

Besides the above advantages, Marketing Automation Software has many other benefits, resulting in interacting with potential buyers and current customers in meaningful ways, to deliver them high value in terms of products and services.

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