5 Advantages of Marketing Automation Software

Marketing Automation Software helps companies streamline, automate, and measure their marketing activities, for increasing their efficiency and growing business faster. Read to know the advantages of this latest technological advancement.

The advancement in the field of Information Technology in the last one decade has impacted every aspect of our lives in one way or the other. It has provided immense benefits to manufacturers, marketers as well as consumers. With an increased access to information, the buyers have been empowered to search online, read reviews, and seek social referrals before buying a product or service. It is in this regard that marketers go in for Marketing Automation Software to strike a chord 

with the prospective buyers.

A few years ago, the marketing of a company was generally managed by simple tools like E-mails, Word, Excel etc, but as the businesses grew it was no more possible to conduct marketing activities with these tools. Hence, came into existence Marketing Automation Software, which streamlined marketing right from lead generation to nurturing to closure, along with measuring the ROI of a business. Many companies have come up with software for marketing automation, by offering various time and cost saving solutions. A good marketing software benefits the enterprise in the following ways:

Creating and Managing Campaigns

Through the automation software, marketing campaigns can be created and managed across all channels. Such campaigns help build stronger relationships with the audience, resulting in a better brand building with prospective customers. Each communication can be made personal and the prospects can be reached through every major channel.

Running E-mail Campaigns

E-mails have emerged as one of the most effective mediums to reach prospective customers. With marketing automation system, one can seamlessly create and send mails to existing as well as potential customers. The e-mails can be scheduled to be sent at various time intervals. The software also provides intelligence reports on open rates, bounces, click rates, etc.

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Lead Capture and Management

In response to the various campaigns, leads are received through a number of channels and platforms like the website, social media, web forms, chat, e-mail, phone calls etc. The automation systems integrate all the incoming leads directly into your CRM, ensuring that no leads are missed out. The leads are stored in the database with all information relating to their mode of enquiry, time and date of lead, and the information sought by the customer. Auto generated responses can also be managed by the system through an in-built auto responder.

Effective Social Media  Campaigns

Social media campaigns on Facebook, twitter etc can be conducted effectively to reach prospective customers, as well as generate leads through these channels. All such campaigns can be launched through a common platform, eliminating the hassle of running these campaigns through individual accounts, thus saving a lot of time and efforts.

Getting Insights on Marketing Efforts

Since all marketing activities are managed through a single platform, and the results are also delivered to the same platform, the marketing team gets an accurate idea of performance of various marketing campaigns. These intelligence reports can be used to measure the efficacy of campaigns and tweak them wherever needed.

Besides the above advantages, Marketing Automation Software has many other benefits, resulting in interacting with potential buyers and current customers in meaningful ways, to deliver them high value in terms of products and services.